Free · Commission calculator

How much do Apple and Google actually take?

Enter your price and monthly sales — see exactly what they take and what's left for you.

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Sub
Net / sub (Y1): $3.49 · Net / sub (Y2+): $4.24
Sub
Net / sub (Y1): $27.99 · Net / sub (Y2+): $33.99
Net — Year 1
$23,757
/yr
$1,980/mo
Net — Year 2+ (retained)
$28,848
/yr
$2,404/mo
Net: 70%
Stores: 30%
Gross$33,939/yr
Store (Year 1)−$10,182
Store (Year 2+)−$5,091

Apple charges 30% during a subscriber's first year of paid service, then 15%. Small Business Program members pay 15% from the start.

Standard published rates. Regional or alternative terms (e.g. EU, external payment links) are not modeled.

Retaining subscribers past their first year of paid service earns you an extra $5,091/yr.

What if I change my price?

−50%0+100%
−50%0+50%
Current ARR (net Y1)
$20,958
/yr
New ARR (net Y1)
$21,901
/yr
Difference
+$943
/yr

12-month growth projection

10%/mo
M1
$2,828
/mo
M3
$3,422
/mo
M6
$4,555
/mo
M12
$8,069
/mo
Year 1 total revenue$60,480

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FAQ

What is Apple's App Store commission rate?

Apple charges 30% on paid apps and in-app purchases by default. Developers who earned up to $1 million in proceeds in the previous calendar year (and developers new to the App Store) can join the App Store Small Business Program and pay 15%. If your proceeds pass $1 million during the year, the standard rate applies to your future sales for the rest of that year.

What is Google Play's commission rate?

Google Play charges 15% on the first $1 million of earnings each calendar year for developers enrolled in the 15% service fee tier (open to every developer, enrollment in Play Console required), and 30% above that. Auto-renewing subscriptions are charged 15% from day one, regardless of your revenue.

Do Apple and Google charge the same commission?

Not quite. Both have a 30% standard rate and a 15% reduced rate, but the rules differ. Google's 15% applies to the first $1 million of earnings each year for every enrolled developer. Apple's Small Business Program is based on proceeds and reverts to 30% for the rest of the year once you pass $1 million. On subscriptions, Google charges 15% from the start, while Apple charges 30% during each subscriber's first year of paid service (15% under the Small Business Program) and 15% after that.

How much do I earn after Apple's commission on a $2.99 app?

At the standard 30% rate: $2.09 per sale. At the Small Business Program rate of 15%: $2.54 per sale.

Do subscription revenues have different commission rates?

Yes. Google Play charges 15% on auto-renewing subscriptions from day one. Apple charges 30% during a subscriber's first year of paid service, then 15% once that subscriber has accumulated one year of paid service. Small Business Program members pay 15% on subscriptions from the start.

How do I qualify for the App Store Small Business Program?

You need to have earned no more than $1 million in proceeds (sales net of Apple's commission) in the previous calendar year, or be new to the App Store. Your Account Holder enrolls on Apple's developer website. If you pass $1 million during the current year, you lose the reduced rate for the rest of that year.